Archive for the ‘A Day In The Office’ Category

Film vs. Digital Part 4 // Making The Switch

March 6

If you’ve been following my blog this year, you’ve noticed I’ve been chatting about film photography more and more. The more I’ve explored this medium, the more I’ve fallen head over heels in love with it. I love trying different cameras and I love slowing down to enjoy a new photographic process. It’s a welcome change of pace, and it’s no secret that one of my goals is to switch to film photography by 2014.

However, the question at hand is, how? How will I make this transition smart, smooth, and sensible for my business and my clients?  I feel like there are a handful of photographers who are also asking this question–ready to switch, but aren’t sure how to go about changing things up so drastically. Resources for starting a photography business are readily available–but there’s not much on the topic of transitioning an already established business. I also feel like it’s important to share this journey with my current and future clients.

Today, I want to share my switch-to-film process, how it’s going, and where I am in the process.

 

Step 1: EXPLORE // For me, this happened last summer. I got my hands on a medium format film camera (specifically, a Mamiya 645) and I quietly began trying film, reading about film, and comparing film to digital. The point of this step was to see if I even liked working with film. If it wasn’t fun or fulfilling to me, I knew I’d just stick with digital. However, I fell in love with film! Bring on step 2.

Step 2: ANALYZE THE COST // Late last year, I began working out the cost of shooting and developing film for weddings. Honestly? It was an overwhelming number. Film is expensive, y’all. I realized it was time to get real about how film fits into my business. From this information, I decided that it’s best if I take a blended approach, 3/4 film +  1/4 digital. This brought the cost to a realistic place, and from there, I drew up a new business budget and new pricing. Since weddings are usually booked 6-12 months in advance, it was vital that I have this pricing guide ready to send as those 2014 inquiries start coming in.

Step 3: PRACTICE WITH FILM // This is where I’ve been since January (although steps 3-5 are pretty much all happening at the same time). I’m currently dedicating time to learning, reading, practicing, and honing my technique. There’s so much to explore! Lighting situations, different films, different cameras, etc. I’ve decided to spend about a year on this step, so that I can have a super strong foundation underneath me. I’m photographing lots of wedding styled shoots, personal work, and friends–and having so much fun doing it! SUPER IMPORTANT: A client’s session or wedding is NOT the time to experiment. However, this brings us to step 4…

Step 4: SHARE THE EXPERIENCE WITH CLIENTS // This may seem to contradict my last sentence, but I love bringing my clients into my creative process as much as possible, and sharing that excitement with them. Once I got basic film technique down, I started asking permission to shoot just a roll or two of film throughout their session. I started doing this at the end of last month, and it’s been so fun! Of course, I’m treating the film images as bonus photos–not the main product. And while I’m incorporating a little bit of film into their experience, my clients can still feel secure, knowing that they’ll get the digital service they booked me for. No way would I just spring something new on them after a contract was signed.

Step 5: CLEARLY COMMUNICATE THE SWITCH // As I mentioned before, I wouldn’t even dream of switching things up on a client who has already signed a contract. That’s just not right. So, it’s really important that future inquiries know what to expect from me–without a shadow of a doubt. I’ve simplified it down to this: 2013 = digital, 2014 = film. I’ve made sure there’s a clear line defining when digital ends and film begins, and I’m communicating it clearly, based on the date of each wedding inquiry. So now you know what to expect too, here on the blog! I’ll be posting more film images as the year goes on, but for the most part, the images you’ll see on the blog will be digital until 2014. :)

I hope this glimpse into my process has helped answer some questions you may have had. I’d love to hear your thoughts, so feel free to start discussing in the comments section. Thanks for coming on this journey with me! :)

 

Branches & Light Recap & Styled Shoot

February 18

Hooray, it’s recap time! :)

Nancy and I hosted our Branches & Light workshop just three weeks ago in Austin, Texas. What a beautiful day! We hosted B&L at The Winfield Inn (one of my favorite venues EVER!), and spent the day chatting about goal-setting, branding, studio organization, workflow, and overcoming fears.

The day just wouldn’t have been the same if it weren’t for our absolutely incredible ladies who attended. Our attendees came from lots of different places—South Dakota, Georgia, Florida, New York, and of course, all over Texas—and we could not have been more honored to spend the day with them. To the insanely wonderful ladies who came to B&L this year, I love you all so much and I cherish the memories we made together! From the bottom of my heart, thank you for being there, for opening up, for being authentic. Please, please let me know if you are ever in Austin because I will want to make a coffee date with you! :) 

We invited stylist & planner Stefanie Miles (from Lavender Joy Weddings) to be our guest speaker, and oh my goodness, she brought the love! Nancy and I just sat in the back of the room scribbling notes like crazy while Stefanie gave her insights on heartfelt networking. What a blessing it was to have you, Stefanie!

My proudest moment, as it has been for the past four years, was when I taught on overcoming fear. What a task it was to reach inside myself and be vulnerable about such a hard topic…but how rewarding it was. One of the quotes from the talk was, “As we are liberated from our own fears, our presence automatically liberates others.” (Marianne Williamson)

You can read more about my personal favorite moments of B&L here.

Prepare your eyes for some prettiness! Our styled shoot was TO DIE FOR! This shoot wouldn’t have been possible without hard work from THE BEST team ever. A big ol’ thank you to: Sweet Sunday Events (styling & florals), Juliet Jones (calligraphy & stationary), Amazing Kakes (cake design), Andrea Juarez (hair), Adrienne Pitkin (makeup), Claire Pettibone (wedding dress), Alice Moon (engagement dress), and of course our amazing models, Katie (plus husband Ross) and Stancy from Half Orange Photography. LOVE those girls! :)

 

 

A big ol’ thank you to Southern Weddings for featuring this shoot over the weekend! What an honor!

We Are On Christmas Break // See You January 3rd!

December 20

 

I hope this post finds you happy and healthy–and ready for the holidays! As of today, Caroline Joy Photography is closed for the holidays until January 3, 2013. We’ll have limited access to email, phone, and social media during this time. We appreciate your understanding, because after all, the holidays are a time to slow down and focus on what matters–family, friends, love, and generosity.

Merry Christmas! See you in 2013!

Five Year Anniversary Celebration // Instax Mini Giveaway!

November 13

 

Woohoo! The celebrations are still going strong! (I’m celebrating this fun milestone with giveaways and behind-the-business posts, from now through Christmas.) Last week, I partnered with Ma Joie Press to give away an AMAZING custom letterpress wedding invitation suite. I’m BEYOND excited about this week’s giveaway! Check it out:

I’m just dying over this giveaway! Why? Because the holidays are upon us, and it’s time to make some sweet memories, y’all! It’s amazing how much joy this little camera brings. Take it along with you to any gathering or party, and you’re instantly having a BLAST with your friends, waiting for the photos to appear and laughing at how silly you can be. I.LOVE.IT. I’ve also discovered that an Instax Mini makes a great guest book for your home. Keep it on your entry table, snap photos of friends when they visit, and tuck the prints into a mirror frame for a casual display. In this digital age, physical photos are a rare delight. You can make so many holiday gifts with an Instax Mini, too. I’ve been seeing adorable little albums popping up for sale everywhere. Oh, and imagine making all your Christmas gift tags out of Instax Mini prints! I’m getting excited just thinking up new ideas! :)

It’s settled. We all want one. So here’s how you enter. This is an Instagram contest. Follow these two steps to complete your entry:

  1. Follow me on Instagram: @caroline_joy
  2. Give me (and this contest) a shout out on Instagram

Simple as that! The winner will be announced on Thanksgiving, right here on the blog.

Happy Tuesday! :)

 

Celebrating 5 Years // LETTERPRESS INVITATION SUITE GIVEAWAY

November 6

 

Yup. That’s right. 5 years!

I started photographing weddings in December 2007. Between now and Christmas, I’m doing a series of giveaways and behind-the-business posts, to celebrate!

I’ve been reflecting so much over the past few days about how I got started and how I got to where I am currently. All I know is…making one decision + working with consistency and passion + challenging yourself to do better than yesterday…that’s what works. Running a successful business isn’t easy. It’s hard work and smart work all at the same time. But it’s oh so rewarding. And worth every moment of struggle, every moment of doubt, every moment of learning the hard lesson. Because for every one of those moments there’s a moment of breakthrough, of empowerment, of growth.

What inspired me to start?

I wanted to make a contribution to the beauty in the world. I literally wanted to add more good. Photographing love made sense to me. Photographing nuance and detail made sense to me. I wanted to do my part to highlight it–the beauty, subtleties, and complexities of love and commitment and sacrifice.

Since then, lots of other things have shaped and refined my cause: I’ve grown in my belief and convictions–there is responsibility and honor behind serving people well. I’ve added a different vein of passion–teaching others how to chase their dream and run a successful creative business. I’ve experienced personal growth–learning a work-life balance, finding freedom from fear and insecurity, and sticking true to my voice and style.

But the core reason I do this, is for the very same reason I started: I want to make my contribution to the beauty of the world. We all have a contribution, a gift, to share with the world. Choosing to pick up your passion and DO SOMETHING with it is the best contribution you can make.

GIVEAWAY!

 

I’m excited to start our little giveaway series with an amazing offer from Ma Joie Press, a letterpress boutique in Dallas, TX. She’s giving away a custom letterpress invitation suite to one lucky bride getting married in 2013! That’s a custom one-color suite of 100 invitations, including inner envelopes, outer envelopes, response cards, and response card envelopes. This is such a big deal! Letterpress makes me swoon–can you even imagine winning free letterpress invitations? Go enter now–don’t delay, because the winner will be announced this Friday, November 9th.

And make sure to come back–we’ll have another giveaway right here next Tuesday. :)

 

NEW Albums // Fine Art Wedding Albums // Linen Wedding Albums

September 6

Take a quick second to jump up and down with me–I’M SO EXCITED! Here’s why: I finally discovered a line of albums that makes me proud down to my toes. I’m so thrilled to carry these beauties.

Photography has always moved and inspired me, and coupling beautiful photos with extraordinary presentation is truly fulfilling. I find myself captivated by the beauty of an album, and the love story told through it’s pages.

I’m proud to offer heirloom, hand-crafted albums. They are made with fine Fuji archive paper (lending a sweet, understated feel to your album), lay-flat binding, and an array of cover options that make my heart just melt. Natural linens (shown below, my fav!), Japanese silks (shown in pistachio green, below), and Italian leathers. Swoon.

You can further customize your album cover with a square photo cameo or simple debossing.

 

Want more? Watch the video. I take you through an entire album, from cover to cover. :)

 

Film vs. Digital {Part I: Introduction}

August 29

Disclaimer: The title of this series is a bit misleading. To me, it’s not a competition of which is better, but simply an exploration of the quality/cost/experience of shooting film vs digital. The conclusions are based on my personal opinions, preferences, and taste.

That said I’m SUPER excited to begin this little experiment, and bring all of you curious photographers along this journey. I recently brought home a Mamiya 645 and have slowly been learning to incorporate it into my work. However, I also recently upgraded from a mkii to a Canon 5d mkiii. I am, in a sense, moving forward AND moving back. :)

And I love them both. After shooting for just a couple of weeks on each camera, I’d like to share my 3 initial impressions of shooting both:

Mamiya 645

  1. I’m so glad I started my film exploration with this camera. The Contax 645 is the darling of medium format cameras, but the Mamiya allowed me to enter into the film scene with half the investment, but similar quality.
  2. I’m loving how photographing with film slows me down, and makes me breathe. Since I know I have limited shots on a roll of film, I want to create something that matters. I’m thoughtful. I take my time. I savor the composition and light. It brings me closer to my work, which helps me be a better artist. Swoon.
  3. Just from initial glances at my film scans, I’m realizing how film is a perfect fit for wedding photographers because it’s so forgiving with white tones (aka wedding dresses). You can achieve luminous skin tone AND a perfectly exposed dress–no more blown out whites. Happy thought.

Canon 5D mkiii

  1. I was truly on the fence about ever upgrading to the mkiii. Canon let me down with the release of the mkii, so I was skeptical. But oh my gooooodness. I’ve never fallen head over heels in love with a camera. Never. Hello mkiii–you win my heart with your dual card slots (that create instant backups), focus that actually works (no seriously, it really works this time guys!), and incredible low light capabilities (we’re talking, using a flash is basically a thing of the past for me).
  2. Anytime I upgrade cameras, I know I’m making a substantial investment beyond just the camera body. Of course, not only do I need the body, but the new battery grip (the mkii or 7D grip doesn’t fit due to a pin placement), an upgrade to Lightroom 4 (LR3 doesn’t read the mkiii files unless you get a file converter), and other little things. Buy only when you can afford it all, but also know, IT’S 100% WORTH IT.
  3. Pre-mkiii, there was a tiny voice in the back of my mind that knew losing the images due to my card failing was a risk. Thankfully, I never lost a card or a single image from a wedding. But I cannot even express the warm-fuzzies I get from knowing that the mkiii is automatically backing up my images while I shoot. Thank you sweet dual card slots. Thank you.

What do you want to see covered next in our little Film vs. Digital series? Cost? Experience? Image quality?

Simplifying the concept of an office

May 29

It took me forever to figure out what made me tick in an office space. I pinned on pinterest constantly, looking for ways to make my office the coolest. All the plans and ideas I came up with included me dropping two grand on pretty filing cabinets, large prints, beautiful desk organizers, new shelves, trinkets to put on said shelves, seating arrangements, and ceiling beams. Whoa, whoa, whoa, whoa there nellie. A.) Two grand isn’t an option. B.) Two grand isn’t an option. C.) Aren’t I always saying I want to live a simple life with less stuff? Time to walk the walk.

Sometimes spending money on organization systems and pretty things is actually a cover up for indecision. Not always, but sometimes. I came across this quote while perusing magazines in line at the grocery store: “Many people think the secret is to get their hands on the right storage system. But no object has the power to bring clarity to your home. Make the hard decisions about getting rid of things yourself; then figure out where to store what’s left.” It struck me to the core, and I decided I didn’t need more stuff.

For me, purposeful simplicity turned out to be just what I had been craving all along. All the furniture and things you see are things I already had in the house–I just stole them from other rooms and repurposed them for the office.

Here’s what I see when I walk into my work space. It actually does stay this clean because of this habit: at the end of my work day, I clear off any clutter or papers on my desk and put them where they belong. It takes 2 minutes. But it makes the greatest impact each morning when I walk in, because all I see is a new day ready to unfold–not yesterday’s left overs.

 

This wall is opposite from my desk. My husband built this gorgeous wood wall, and I love the natural element it brings to the room. A white curtain from IKEA serves as my office door, since it’s an open entrance. The light on the left is a strobe I take to weddings, but in the meantime, I leave it up in my office. I like it.

 

I keep two chairs at my desk (which is actually a dining room table) because sometimes I like to see things from a different perspective when I work. The corner windows offer such beautiful light–I can sit facing the windows in the coral chair, or next to the windows in the wingback chair. You can also see my filing cabinet stashed under the desk, slightly hidden. It’s your basic metal black filing cabinet from Target–not attractive, but it holds all my client folders and business files.

 

The opposite view. The chest holds all my packaging and office supplies. You can see my mailing boxes from Paper Source stacked to the side. I found my amazing gold framed chalk board at a garage sale, and track where my clients are along the client experience. My client’s experience with me is more important than anything, so this is the only visual chart I have up in my office. I keep editing charts and album charts on my computer.

 

You may have noticed I only have a laptop on my desk. A few years ago, I switched over from having multiple computers to just one laptop–falling in line with the simple approach that I so prefer. It’s been outfitted specifically to handle the programs I use, and I keep it’s hard drive space rather clear so it runs lightning quick. I, of course, create backups–and more backups–on external hard drives and online servers. It is possible to run a business successfully with one laptop. :)

 

My inspirations are just photos and magazine cutouts taped to the wall in a fun little arch–but I only use photos that challenge me and teach me something. I know it sounds basic, but for the longest time I just put anything and everything on my inspiration board to have an inspiration board. No more–they are carefully curated and remind me of where I want my photos to go stylistically.

 

I love keeping my windows open for the fresh air and outdoor sounds. My windows are surrounded by trees, so I feel like I’m in a little hideaway when I’m in my office.

 

I just had to throw in this last photo because I bought a gold stamp pad and it makes me a little giddy. I’m obsessed with using stamps to brand things easily now. Muslin bags, tissue paper, notecards, etc.

 

I know some people operate better in a different style of space, but for me, the simplicity gives me energy and makes me feel relaxed all at the same time. I get inspired by keeping visual reminders of what’s important, and where I want to take my photography stylistically. I love having my work in one room, so I can embrace working when I’m inside this room, and embrace home life when I leave.

My inspiration as a wedding photographer comes from the things I hold close to my heart, as well as my surroundings. I’ve discovered, after being displaced from my office for a few months, that an inspiring work space is paramount to my productivity, connection to my work, and enjoyment of my daily activities. For me, simple is FANTASTIC. I take pride in keeping my work space orderly yet relaxed. I crave clutter-free surfaces, natural light, and simplicity–actually quite reflective of my photographic style and branding. How about that. ;)

Recent Features + New Galleries + Other Neat Things

May 22

I recently had the joy of being named one of Southern Weddings Blue Ribbon Vendors. I can’t even express what an honor it is to be included in such an outstanding group of wedding vendors. Ladies of SW, I’m so grateful to you, and proud to be partnered with you!

 

Tina & Lam, one of my favorite couples ever, looked so beautiful and joyful that their engagement session got picked up by Plum Tree Weddings, a blog all the way across the pond in the UK. :D

 

Audrey & Jordan, the sweetest couple you will ever meet, had an incredible Southern soiree wedding, and were featured on Southern Weddings recently. LOVE Southern Weddings! ;)

 

Lastly, I recently took a week to carefully sort through my favorite images and update my website galleries. Take a look at the fabulous new content–I’m proud of it. Just click Portfolio at the top of the page. :)

FAQ: Who is your second shooter?

May 3

I’ll give you three hints:

1. This person makes the best banana pancakes you could possibly imagine.

2. This person does a Jay-Z impression that would make you think he’s in the building.

3. This person could be a J.Crew model.

 

It’s my husband! I’m already on a list kick, so let’s keep rolling with that, shall we? My top 5 things I love about working with Aaron:

1. Aaron is an incredible photographer–most likely due to the fact that he’s been a videographer and media producer for years. I never had to teach him how to shoot in manual, how to frame up a shot, or how to use light beautifully–he already knew all that, duh. :)

2. We can get twice as much done in the same amount of time. We split up so we can cover more ground and give proper attention to each part of the day–he photographs the guys getting ready while I photograph the girls, he photographs the guys portraits while I photograph the girls. You get the idea. :)

3. Repeat after me: Smooth-running family portraits. Get this–while I photograph one group, Aaron is efficiently composing the next group. We’ve worked out a brilliant rhythm that keeps family portrait time moving swiftly, and feeling enjoyable, relaxed, and stress-free. Aaron is wonderful at kindly and assertively composing groups so no one is wondering, “Where do I stand? Where do I go?”

4. We’ve been working together for so long that we can predict each other’s next move. Even if we’re across the room from each other, we can give just a nod or a look, and we both know who’s got the next angle covered.

5. Aaron is a great friend to the guys in the wedding. He knows how to make guys feel at ease in front of the camera, since he can relate, and he’s also a pro at pinning boutonnieres and folding pocket squares.

I know I said 5, but there’s just one more thing I have to add:

6. We simply love being around each other (he’s been known to grab me for a quick spin around the dance floor)–and we are at our best when we’re teamed up on a project together. Aaron brings out my strengths, supports me, challenges me to be the best I can be, and keeps me lighthearted.

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